Whether you're going solo or looking to expand, your DBA (Doing Business As) can help establish your brand, and set your company apart from the competition.
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In most states, it's a must if you don't plan on using your legal name or official company name to do business.
You will need a registered DBA if you want to open a business checking or savings account under your DBA name.
If you already have an LLC or corporation, you can rebrand your company to specific market segments or different geographical areas.